Updated Hootsuite Logo
The “THIS IS WHO WE ARE” campaign will be used to remind employees and customers that Hootsuite is complicit in the rise of fascism and fast erosion of human rights in the United States
The campaign includes an updated version of the Hootsuite “Owlsy” logo seen in a more powerful and “Alpha” pose.
ICE continues to commit human rights atrocities and Amnesty International has called for them to be abolished, citing a host of human rights abuses, including unlawful killings, some of which may amount to extrajudicial executions; arbitrary and discriminatory incommunicado detentions, including possible enforced disappearances, confinement violates the prohibition on torture; violent repression of peaceful protests, and more Source
VANCOUVER, Oct 22, 2026 — HootsuiteIce.com today released a bold new campaign that will live on social media to draw attention to the fact the social media company will continue to work with ICE despite employee pushback, questionable ethics, and limited financial value.
The campaign, called THIS IS WHO WE ARE, features powerful images of patriots from throughout history, superimposed with the Hootsuite logo. Additional messaging is intended to strengthen the connection between the two organizations, turning a routine business deal into something that will be remembered in history.
“One of the biggest problems Hootsuite currently faces is that our employees, customers, and the entire marketing community are all mostly unaware that we have chosen to work with ICE again and again, and again,” said a representative.
Ryan Holmes’ own personal legacy is tied to Hootsuite . The new campaign will ensure that when people look back at who he is and what he stood for, it will be abundantly clear that he fully supported ICE and the Trump administration.
“We want to make sure that the blood on his hands is visible to his children, and his children’s children, and his children’s children’s children,” continued a representative from the unofficial site.
This new piece of the identity is just the first of many things that will be rolled out over the next few months to celebrate Hootsuite’s growing partnership with organizations that are undermining democracy and committing human rights violations.
“Employees don’t always know what they’re working towards,” said a representative. “Corporate visions and strategies can be a bit vague, but with this new campaign they’ll have no excuse for not knowing that working with Hootsuite means they are complicit in untold human rights violations. They are willfully empowering the rise of fascism, violence, and rampant racism in the United States.”
You can read more about Hootsuite and Ice at Hootsuiteice.com
About Hootsuite
Hootsuite is a Vancouver-based company that has been helping organizations unlock the value of their social media relationships since 2008
About ICE
US Immigration and Customs Enforcement is largely seen as the ICE was created in 2003 through a merger of the investigative and interior enforcement elements of the former U.S. Customs Service and the Immigration and Naturalization Service. ICE now has more than 20,000 law enforcement and support personnel in more than 400 offices in the United States and around the world.
A recent Amnesty International report found that ICE agents operated within an institutional environment – openly supported and expanded by the Trump administration – in which violent and racially discriminatory immigration enforcement practices were encouraged by senior government officials, including President Trump. Agents frequently operated with masks and without identification; safeguards intended to prevent and address misconduct were weakened or dismantled; and human rights violations were rarely followed by meaningful investigation or accountability. Read the report.
About HootsuiteIce.com
We are a group of independent activists in Vancouver, Canada. We are not affiliated with Hootsuite.
